ABA’s proposition for a 21^st century warehouse extracts features from 19^th Century warehouses (e.g. simple forms, robust structures) in combination with contemporary office formats, workplace standards and the required modularity of residential buildings to offer a hybrid ‘warehouse’ typology catering to an infinite range of uses as an economically viable ‘new build’ scenario.  The approach is visualised through their proposal for a large-scale development in Cambridge on a brownfield site.  The proposal makes use of a programme matrix to establish a range of possible uses while a typology matrix explores how the different uses (e.g. office, student accommodation) can be linked and interchanged within a single building.  The dynamic elevation is a result of the programmatic and spatial variations in section and plan.  Overall, their proposal is grounded in a context sensitive approach towards design using architecture’s materiality to make meaningful connections with the community (e.g. the playful patterning of a nearby university emblem on the façade) promoting the building’s longevity.