Adapt and Survive proposes a form based design code primarily for commercial urban buildings broken into three distinct areas: planning codes (e.g. space between buildings and overall building height), building control codes (e.g. structural and façade design) and tax incentives (e.g. furniture tax reductions). The design code is contextualised through the adaptive reuse of The Abbey Mill in Bradford upon Avon and a new proposal which is wedged between the two existing structures. The proposal focuses on understanding both physical and social dimensions concerning the long-term adaptability of such buildings like Abbey Mill which has undergone at least five use changes in its 150 year life which they argue is as much a result of its positive social presence (e.g. people like it, provides a place for social gathering) as its physical characteristics (e.g. tall storey heights, deep ground floor).